Content was freer and better. The only virality we had to worry about was Seth Godin, but his hucksterism was transparent enough.
We need a return to independent platforms, with features designed, prototyped, developed, and spread by authors and editors, rather than by CEOs and marketers.
Social Media is liberating, and has led to a magnificent proliferation of voices. But we're seeing a new age, as the major corporations behind the sites we've grown dependent on go public, and shareholders' needs begin to dominate those of authors and readers.
Publishing on the Internet is still far from settled. We can still create the IndieWeb we all deserve.
Who's disrupting the disrupters?